Strix is a listed company in London, the world's largest manufacturer of kettle thermostats, which accounts for 40% of the global market in the same industry. The company has nearly 500 global patents and nearly 1,000 employees. With the continuous increase in investment in China, it is extremely urgent for Strix to set up new companies.

After careful consideration, Strix decided to invest 30 million US dollars to set up an Asia-Pacific regional R&D center and a centralized production base. At the same time, they chose to cooperate with Tanikawa to carry out entrusted site selection. According to our company's understanding, the company's intention area includes many core cities in Guangdong Province. Because the Strix's business involves domestic sales, it has extremely high requirements for transportation convenience and labor cost.

On the basis of in-depth insight into the needs of Strix, Tanikawa's Pearl River Delta localization service team responded quickly, inspected the investment areas, conducted multi-party research on location transportation, production costs, and business environment, and sorted out various investment plans. The large amount of materials and data formed by professional site selection personnel day and night to provide valuable reference information and site selection advice for enterprises, but also played a key role in enterprise location decision.

Relying on the Science Site Selection Decision Model from Tanikawa, after repeated rounds of screening and negotiation, the two sides gradually designated the intention area as Guangzhou City and further narrowed it to Zengcheng District. In less than one year, the project was successfully settled in Zengcheng District. Zengcheng District's superior location conditions, beautiful green environment and good surrounding facilities were quickly recognized by the Strix Headquarter. At the same time, as an industry leading enterprise, the company will add new development momentum to the industrial cluster development in Zengcheng District.